For bakeries
A website for your bakery.
Customers want to know what’s on the shelves, when the bread is warm and how to order a cake. Here’s what to put on your website and which package suits you.
Prestido · · 3 min read
A baker is up before everyone else, and customers are often on their phones at home before they even leave the house: is the shop open, is there any sourdough left, can I order something for tomorrow? Someone searching “bakery Manchester” wants those answers without anyone having to pick up the phone. A good website gives them.
What customers look for in a bakery
- Ordering ahead. A birthday cake, a box of pastries, bread for tomorrow morning. Customers who can order ahead don’t forget, and you’re not left with an empty shelf.
- What you bake. Bread, rolls, pastries, cakes. Your regular range, with prices. What’s actually on the shelf today changes daily, and that needs something other than a website (see below).
- Allergens. Gluten, egg, milk, nuts. People with an allergy want to know before they come in.
- Celebration cakes. Which flavours, how many portions, how many days ahead do I need to order?
- Opening hours. When does the shop open, and when is the first bread ready? And when are you closed?
Which package suits a bakery?
Shopfront (€39 a month) is right if customers order by phone or message. That’s how the example below works: order before 4 pm and it’s ready the next day. The website’s job is then mainly to show what you make, what it costs and when you’re open.
Counter (€59 a month) adds an order form to the website: the customer picks what they want and when they’ll collect it. We also keep your Google Business Profile up to date, with photos and posts, and you get 5 changes a month. There’s no set-up fee.
Store (€179 a month) is for customers who want to pay online, by card or iDEAL, in an online shop of up to 50 products. The payment provider charges a small fee on each payment.
All prices are in euros and exclude VAT. Where VAT applies, it’s shown separately. Everything is on the price page.
What it looks like
This is the example for a made-up bakery. It lists bread, rolls and pastries with prices. It shows opening hours, including when the first loaves come out of the oven, and how to order ahead. It’s a complete website you can click all the way through.
What’s on the shelf today: what works and what doesn’t
A website isn’t a chalkboard you rewrite every morning. With 2 or 5 changes a month, you won’t be changing the range every day. So put what stays the same on the website: the range, the prices and the hours. For today’s news, like “the fruit tarts have just come out of the oven”, your Google Business Profile or Instagram is the better place. With Counter, we keep that profile up to date for you.
For allergens, we put exactly what you give us on the website, product by product. You know best what goes into each one, and you stay responsible for it being right. The rules on allergen information differ by country, so check what applies to you.
We make your example and send you the link as soon as it’s ready. Like it? Your website is live within 24 hours of you approving the final version.
Questions bakers ask us
Can customers order a cake for a party?
Yes. With Shopfront, the website lists which cakes you make, what they cost and how far ahead to order, and customers order by phone or WhatsApp. With Counter, they can place the order on the website itself.
Can allergens go on the website?
Yes, product by product or as one overview. We put up what you give us. If a recipe changes, let us know so the website stays accurate.
Can I show what’s in the shop each day?
For daily news, we recommend your Google Business Profile or Instagram. The website itself isn’t changed every day: Shopfront includes 2 changes a month, Counter 5. Need more? You get a price first.